Business Succession and Success

Stoke Consulting

Problem

Founded in 2003, a mid-sized family business was preparing for a generational transition, appointing a second-generation CEO with limited leadership experience.

Initial Challenges

  • Inexperienced new CEO with no formal leadership training
  • Founder’s values were stated but not culturally embedded
  • No strategic or business plan to guide priorities
  • Ambiguity around functional accountability
  • Underdeveloped systems and planning processes
  • Absence of a reporting dashboard and KPIs
  • Low employee alignment and engagement

Solution

Intergenerational transitions can be complex, but this engagement benefited from a founder who was both supportive and ready to sponsor meaningful change. Our work commenced with the all-family Board, comprising both first and second-generation members.

 

1. Defining Core Purpose

We began by clarifying the new CEO’s vision and aligning it with the life goals of other family executive leaders. This served as the foundation for strategic alignment and leadership development.

 

2. Establishing Core Values

Bringing the founder’s values to life was transformative. These values – authentic to the founder, not crafted by committee – became the cultural bedrock used to:

  • Recruit and reward team members
  • Shape behaviour expectations
  • Create cultural alignment across the organisation

These values emerged as the most powerful driver of organisational change.

 

3. Aligning the Team

With values defined, we assessed who belonged “on the bus.” Early sessions focused heavily on people and alignment issues. We introduced tools to identify ‘A Players’ and coached ELT members on:

  • Motivation and role clarity
  • Functional realignment
  • Difficult conversations and necessary exits

Within six months, people issues became constructive, not disruptive. The key: managing underperformance prevents losing top talent.

 

4. Setting a Vision: The BHAG

Using the Scaling Up One Page Strategic Plan, we helped develop clear direction and goals:

  • A compelling BHAG (Big Hairy Audacious Goal)
  • 3–5 year, annual, and quarterly priorities
  • Business dashboards and performance tracking
  • Accountability reporting

This created organisational focus and strategic visibility across all levels.

 

5. CEO Mentoring

The CEO was mentored to shift from a sibling dynamic to a leadership role. Support included:

  • Developing a Functional Accountability Chart to clarify ownership of key functions
  • Leadership coaching and communication style development
  • Transitioning into a visionary leader who coaches and empowers the team

6. Embedding Accountability

Each initiative in the business plan had a clear owner. ELT members were held accountable in quarterly reviews, fostering genuine ownership and delivery of outcomes.


Outcomes

Financial Results

  • 2023: Revenue $6M | GM 34%
  • 2024: Revenue $8M | GM 36%
  • 2025: Revenue $10M | GM 37%
  • 2026 (Budget): Revenue $12M | GM 42%

 

Key Success Drivers

  • Focused on gross margin over revenue, ensuring scalability without external funding
  • A values-led culture united the team and improved recruitment and client engagement
  • People issues were proactively resolved, maintaining operational focus
  • ELT accountability ensured consistent execution
  • Marketing evolved into a leadership function, increasing brand reach and conversion

Sustainable growth starts with having the right people fully engaged. When everyone is aligned with clear values, direction, and accountability, businesses can scale efficiently, saving time, money, and energy.

Stoke Consulting

With a combined +200 years of practical management experience, we’ll help you turn a spark of an idea into a reality.

Could your company benefit from working with Stoke Consulting? Contact us today.

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