Fueling Innovation: Crafting a Winning Pitch Pack for Funding New Product Growth
Problem
Background
A leading renewable energy business sought funding through the Federal Government’s Business Entrepreneurs Program to support their commercialisation efforts and scale operations. The company required expertise in developing a compelling grant application while simultaneously establishing a strategic roadmap to ensure sustainable growth and long-term viability.
The business faced several key challenges:
- Complex Grant Application Process: The Business Entrepreneurs Program requires detailed project justification, financial projections, and strategic alignment with government funding priorities.
- Capacity for Strategic Growth: While the company had a strong technical foundation, they needed a structured approach to business planning and market positioning.
- Resource Constraints: As a growing enterprise, the business needed to balance daily operations while focusing on securing funding and strategic direction.
Solutions
Stoke Consulting engaged with the business through a structured process:
- Grant Application Development: We conducted a thorough assessment of eligibility, collaborated with leadership to refine the value proposition, and developed a compelling application that met the Federal Government’s criteria.
- Stakeholder Engagement: We facilitated discussions with government representatives, industry partners, and investors to strengthen the business’s position as a competitive applicant.
- Strategic Planning Facilitation: Through a series of strategic workshops, we guided the leadership team in defining a clear vision, setting measurable goals, and aligning internal processes to support growth.
- Project Management Support: We established timelines, deliverables, and key performance indicators to ensure a smooth implementation of the grant-funded initiatives.
Outcomes
- Successful Grant Approval: The business secured substantial funding through the Business Entrepreneurs Program, enabling investment in R&D and commercialisation efforts.
- Defined Strategic Roadmap: The company now operates with a well-articulated five-year strategic plan, positioning them for scalability and long-term sustainability.
- Enhanced Organisational Alignment: The leadership team gained clarity on priorities, operational efficiencies, and market expansion strategies.
Conclusion
By leveraging Stoke Consulting’s expertise in grant writing and strategic facilitation, the business transformed from an emerging player into a structured, growth-focused enterprise. Our engagement ensured they secured critical funding while implementing a sustainable strategy to capitalise on future opportunities in the renewable energy sector.
The investment in Stoke Consulting yielded exceptional returns:
- Payback Period: The engagement paid for itself immediately (given that the government grant paid for the investment in Stoke Consulting).
- First-Year ROI: Revenue growth of 27% and profit increase of 34% was achieved.
- Long-Term Value: The business has grown from $6M to $9M over 3 years to $24M, 3 years later.
Whether you’re seeking funding, repositioning for growth, or driving digital transformation, we craft tailored solutions that deliver results.
Need to elevate your pitch? Contact us today to power your next move.
Chris Read
Stoke Consulting
Leveraging his extensive leadership and entrepreneurial background, Chris consistently leads high-performing teams of leaders to outstanding business achievements. He excels in unravelling the intricacies of challenging business scenarios, crafting strategic plans and business cases while fostering deep trust including during executive coaching. This comprehensive and high integrity approach significantly elevates business performance for his clients, helping them to exceed expectations. Chris’ experience includes successfully leading multiple $1B+pa businesses with full P&L responsibility across nine countries and 800 reports to starting, building and selling his own e-commerce business, all the while building high performing teams of leaders.
