Greyhound Australia, a leading coach transport company, was facing increasing pressure from low-cost airlines and needed to grow the business in new markets.
Greyhound Australia, a leading coach transport company, was facing increasing pressure from low-cost airlines and needed to grow the business in new markets.
The goal was to gain long term contracts that provided reliable revenue, therefore Greyhound Commercial was created to address this need. The brand expanded its services into the resources sector. Greyhound Commercial was a greenfield venture requiring strategic development and market penetration. There were three key areas to address in order for success.
1. Market Demand for Safe and Reliable Transport: The resources sector demanded high standards of safety and reliability in workforce transportation.
2. Competitive Landscape: The division needed to establish itself as a benchmark in a competitive industry.
3. Revenue Growth: Transitioning from a $3 million to a $21 million revenue division within a constrained timeframe.
The Greyhound Commercial division under Greyhound Australia, demonstrated remarkable growth and industry leadership in the resources sector. By prioritising safety, reliability, and strategic business development, the division not only expanded its revenue significantly but also set new industry standards.
This case study exemplifies how focused leadership and strategic execution can lead to transformative growth and industry leadership, even in highly specialised and competitive sectors. The success story of Greyhound Commercial serves as a model for how to successfully launch and grow a new business division in a challenging market environment.
If you are being challenged by a new competitor, or want to expand into new markets, contact Stoke Consulting who will help navigate a transformation into profitable and sustainable markets.
Osman works with businesses to develop and implement strategies for growth and effectiveness. Osman has worked in a variety of industrial sectors including aviation, mining, asset management, transport and marketing. His skills in operational effectiveness, strategy development, leadership development and change management propel significant growth and efficiency improvements in medium to large organisations.