For an Australian surveying and monitoring service provider, Stoke was engaged to build and execute a strategy to best capitalise on a dynamic market and help develop a defined sales process to provide new paths to growth for a traditionally referral-based business. Our scope included the development of an actionable strategy and business plan across critical areas of the business. Through leadership coaching, we demonstrated which value-adding areas would be valuable for directors to focus on. We reviewed their existing strategic plans and financials, developed an implementation plan and tools to track progress.