Stoke Consulting were engaged to support the attraction, selection, and induction of a new sales manager for our long-term client who was a regionally-based equipment supplier. The owner/manager wanted to step back from the sales manager role to focus on business development and corporate governance but wanted support in ensuring success from the process. The sales team consisted of a centralised call centre and geographically dispersed sales representatives in each state of Australia.
The business had relatively immature sales processes and recognised the need to build rigour in their approach, particularly in pipeline management and the setting of selling prices. Our scope of work included facilitating the attraction, selection, and induction of the appointee.