We were engaged by an Australian manufacturer and tasked to secure and manage government funding for a project. The scope of our work included writing a grant funding application and managing the project to completion, achieving all project objectives.
While working on the project, we faced several challenges, including the need for significant upfront investment for a new innovative product. We needed to navigate a complex government grant processes that made it difficult to identify and secure appropriate grants and manage them effectively. Time constraints due to managers’ many priorities presented issues throughout. With a history of under-performance for previous innovative new product opportunities, it was critical to get this funding application right to ensure success for the innovation.
We successfully launched a new product in Australia, exceeding sales targets within the first six months. Our team secured a new distributor and implemented a global sales and marketing plan. As a result of the collaborative effort, the client’s core business grew strongly, allowing management to focus on their day-to-day responsibilities. Overall, our expertise in product launch and marketing strategies resulted in the successful introduction of the new product, meeting the client’s expectations and objectives.
